Originally published on HLN.be · 2026-05 · Antwerp
HLN.be looks again at our story: a viral Antwerp chocolate bar, now eagerly copied by others. Tugba: “Ik geef alles wat ik verdien uit om mijn merknaam te beschermen.” Behind every bar is a fight to keep the craft real, the brand protected, and the trust earned.
Tugba founded Chocotale® to share an experience, not just a sweet. As the world copies, we keep crafting the original.